Don’t laugh; it is not what you’re thinking. Although the jolly old guy could probably teach all of us a thing or two about lists and list building. Just the mention of his list can still send shivers down my spine, residue from all those childhood wonderings if I was naughty or nice? However, this article has nothing to do with Santa directly, but in a way it has everything to do with him! You see indirectly, old Saint Nick played a prominent part in my list building education; a very important role. Please let me explain and it may help you in your own list building efforts. Like every webmaster or online marketer I kept hearing from Day One how vitally important it was to build your own opt-in or permission based contact list. It would be the key to building traffic and revenue from your site or online marketing. The one key element you must have. But building a list is easier said than done, anyone who has tried to build a list will know this fact. I soon realized I needed help with my list building. For more details simply visits www.craigs-list-profits.com. I have an art background, that’s not important, but it did show me how to learn or dissect a subject. All artists develop a hands-on “let’s dig in and dissect this creature” attitude; they learn by exploring and studying the masters/techniques that have worked in the past. This inquisitive learning becomes a second skin. It was extremely helpful when I started to build my lists. I first examined how other well known marketers were building their lists. One common theme that keeps repeating itself was: free gifts. Almost all these marketers gave away a free gift: report, e-book, recourse, article, software program, marketing tips or knowledge – all in exchange for the name and email of their visitors. This simple tactic worked like a charm. Maybe it has something to do with our unbreakable belief in a Santa! Or maybe it has to do with that entire gift giving; we all like to receive gifts. Who doesn’t? Soon I had my own free gifts (e-books, recourses, and free software programs) on all my sites, attached to follow-up auto responders to keep in contact with all my visitors and prospects on my lists. My lists grew But I didn’t stop there, as free gifts was a key to building lists, I needed a creature to dissect! Then a few years ago, such a creature stumbled out of my email inbox. This was “The 12 Days of Christmas” give-away package by Mark Hendricks. Countless marketers all donated valuable gifts to an online package/promotion in exchange for building their contact lists. Great idea and the gifts just kept on coming for well, 12 days. Everyone builds their lists compliments of dear old Saint Nick. However, I used the Gift package in another way. I signed up for whatever marketers or gifts interested my fancy but I then did an in depth study of how each of these marketers handled their follow-ups. To know more about it simply login to www.confessions-followup-marketing.com. What they did to build or lose my loyalty. Which ones held my interest, which ones I unsubscribed from and why. Analyzing a whole group of marketers and webmasters through this online package was a valuable lesson or training in list building. A direct, hands-on experience that pointed out the techniques and methods of building a responsive contact list. What you really need to know about building an effective list.
Archive for the ‘List Building’ Category
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Friday, August 27th, 2010Email list building
Thursday, July 15th, 2010
Email list building is considered to be one of the best ways of internet marketing. Some internet marketers know about email list building, but they do not know a lot about how to use it properly in order to convert maximum number of website visitors into customers. One of the greatest misconceptions about internet marketing is that a lot of members in the list will finally yield to actual customers. You have to remember that if you have some proper knowledge about the list building strategies, then you could get some good results even from a short email list. If you manage to develop below mentioned list building strategies, then you do not have to keep all these unneeded contacts of subscribers. The very first and the most important thing that you have to do is to give to all your subscribers an equal respect and importance because they are all human beings like you and me. Below there are some effective list building strategies: - Crate your own website Today there are a lot of programs that are available on the internet which could help you to create and maintain your website without any difficulties. A person with little knowledge about the computer programs could easily create his or her own website because the majority of these computer programs need you to cut and paste and that is all. As well you could find some free web hosting websites thus without spending a lot of money you could easily create your own websites for your internet marketing needs. - Try to establish some freebies You could try to put some freebies or promotion on your website – you could offer some free screensavers, free games, free videos, free downloads and many other things for free. All these free items will help you to attract your visitors to subscribe on to your website. - You have to write some high quality content for your website Article marketing is considered to be one of the best strategies for list building. All you have to do is to write some informative articles and submit them into various article directories. Finally, people will read your content and reach to your website in order to get more details. - Unsubscribe option If you manage to provide the unsubscription from your list, then you manage to build up confidence of your subscribers. In this way you give them a freedom to choose whether to continue or not depending on the services you are offering. You have to remember that it is needed to make your subscribers feel as comfortable as it is possible to do. - Sharing opt in list It is considered to be unique and secret part of the list building strategies. In this way your expenses will reduce to a half and you could enjoy profits with normal expenditure under marketing head. In case you are looking for newsletter template – go to this web site. This is the place where you can see different newsletter templates and choose the ones that fit you better. And a final piece of advice – today the web technologies give you a really unique chance to choose exactly what you want for the best price on the market. Funny, but most of the people don’t use this opportunity. In real life it means that you must use all the tools of today to get the information that you need. Search Google or other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to build up a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision. P.S. And also sign up to the RSS on this blog, because we will do the best to keep updating this blog with new publications about becoming successful in the email marketing industry and getting time proven free newsletter templates in particular.
list building secrets
Tuesday, July 13th, 2010|
List Building Secrets – A Well Structured Squeeze Page
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Your email marketing strategy depends on a number of elements; one of the most noteworthy is your squeeze page. Your squeeze page should be one of the best of the well-constructed pages on your site.
This ‘entrance’ into your site is the door by which your prospects will choose to enter your opt-in form page. If it is not compelling enough, you will lose them before you ever have a chance to pitch the worthiness of your product or services.
Keep this page free of any information other than what is needed to get them to opt-in. You want people on your site for only one reason, and you want the squeeze page to emphasize that this is the one place they can receive the benefits your newsletter can provide. And they can only receive the newsletter if they share their email address with you.
Any graphics placed on this page should be simple enough that the graphic does not cause the page to load slowly. Do not provide distractions, you need a quick response from your visitors.
Place your invitation at the top of the page for opting in to your subscriber form.
All information in regard to incentives should be listed in 3-5 bullet points. Make your choices of benefits ones that demonstrate value for your prospects and reputation building for you, be clear and concise with all information, no hype, and not misleading in any way.
Your information should address an issue they will find needful. Let them know up front what you can do for them. Remember the key point’s people tend to want from providers:
a. Offer a way to save their relationships, time, money, energy
b. solve a problem for them
c. address an issue they will find relevant
Try highlighting the pivotal statements in the body content of your squeeze page. You want your visitors to pay attention, so get their attention on the squeeze page.
This is where you would put your “special report” of course it is only available for “members only”-so they have to subscribe to receive it.
Be sure all information, incentives, and “members only” special bonus materials are targeted for your specific audience.
If you do not feel comfortable with completing your own squeeze page, there are excellent templates available that you can easily customize to suit your business.
Get Your Free Report That Reveals The Top 10 FATAL List Building Mistakes That You Absolutely Must Avoid At All Costs!
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Article Source: http://EzineArticles.com/?expert=Lance_Tamashiro
Crush It
Monday, February 1st, 2010Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conductour business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.
Myth #1: I’m not passionate about something sexy or popular like wine so these lessons don’t apply to me.
The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog.
Myth #2: My business already has a Twitter account and a Facebook page, we’re set in the social media department.
This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn’t need to pay attention to your advertising department. Social media isn’t about joining in, it’s about being involved.
Myth #3: I’m happy at my job so this book is irrelevant to me.
First of all, congratulations on finding work that makes you happy! However, the lessons in this book are valuable to anyone, regardless of their employment status. Crush It will show you how to utilize high level and platform specific social media and marketing strategies that will improve your work. It will also show you how to build a personal brand so that even if you’re forced to leave your job, a situation that’s especially relevant today, you’ll be able to easily find employment elsewhere in a field you’re passionate about.
Myth #4: I need to quit my job to take advantage of this book’s entrepreneurial lessons.
While the entrepreneurial strategies in this book do take time, it’s completely reasonable to start the effort as an after-work project to build up until you’re able to replace your current income with the income from your online presence. While you may have to fall behind on the current season of Lost or let your Madden 2010 game suffer, because you’ll be doing something you love you won’t mind putting in the extra effort.
In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they’re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves.
This book isn’t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn’t simple and it doesn’t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job.
Furthermore, a business can’t just pay lip service to social media and expect it to return results. The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated strategy in order to reap its tremendous benefits.
By combining practical analysis and strategy with the same passion and humor that’s made Gary one of the most in demand keynote speakers in the U.S. as well as network television’s go to wine expert, Crush It is essential reading for anyone who wants to understand and harness the future of business and work.
Learn: Why social media has evened the playing field, destroying the “gate-keepers” who had previously dictated the distribution of content.
Learn: How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.
Learn: Why storytelling is the most important business concept in the current marketplace.
Learn: How you can build an online business around your passion without quitting your day job.
Learn: Why Twitter and Facebook are just tools and not a social media strategy.
Learn: How to take advantage of the half-billion dollars in advertising that are moving to the internet.
Learn: Why transparency and being true to yourself are now winning marketing formulas.
Learn: How to build and maintain an online community around your passion and brand.
Learn: Strategies for turning attention into money.
Learn: Why the legacy element of the internet era is so underrated.
How To Foster Re-Tweets – Twitter and SEO | SEO Consult – Certified Search Engine Optimisation Agency
Tuesday, January 19th, 2010Many businesses have turned to Twitter as part of their off-page SEO strategy, and rightly so. Twitter, the micro-blog and social media network, presents an opportunity to reach hundreds of thousands of internet users and foster inbound links in one fell swoop. The going is never easy, however, and strategies need to be developed for your entire Twitter campaign.
Developing content suitable for Twitter is difficult enough, with your message and SEO tactics squeezed into a 140-character space. Worse still, though, is worry about where it’s going. Posts on Twitter are just like contact in any other social media. They are a waste of time if no-one is reading them. More than that, you want your users to ‘re-tweet’ your messages, passing them on to their own readers and creating a sort of ‘mini-viral’ with every post.
Re-tweets are incredibly valuable to your search engine optimisation campaign because they pass your message on whole. Micro-blogs take effort to write, despite being so small. It can be helpful to have professional advice, and you can talk to our experts at SEO Consult about Twitter and your SEO. After you have crafted your optimised tweet, however, you want it to travel as a whole. The answer is getting users to re-tweet.
Here are some of the things you need to consider when trying to foster re-tweets:
• Simply ask. Users are slow to re-tweet without a little prompting. Just like advertising, your tweet needs to contain a call to action. Not only does this ask the first user to forward the message, it asks everyone after them. Tweets without calls to action may be picked up by your user, but will stop after the first re-tweet.
• Use the magic word. Research has shown that most re-tweets contain the word ‘please’.
• Know your lingo. If your users are Twitter users, they’ll be used to Twitter code. ‘RT’ takes up fewer characters than ‘re-tweet’, and most users will recognise the term.
• Bait the hook. Asking for every tweet to be re-tweeted looks greedy. Choose the tweets you want to travel, and use different tactics when trying to get them re-tweeted. Common calls to action, other than ‘please RT’, include ‘Check out [link]‘, ‘please vote at [link]‘, ‘follow [username]‘, ‘What do you think?’ and the ever effective, ‘help me.’
• Link up. More than two-thirds of re-tweets simply contain a link. This is good news when distributing your link is your aim.
• A word in the right place. Fitting your message into 140 characters is difficult. When you want re-tweets, you need to allow room for users to add their message. This means you need to keep your tweet down to 100 characters or less. One way to do this is to tweet your main message, then post the tweet you wish to be re-tweeted, for example talking about a new video in one tweet and posting the link in another.
A specific search engine optimisation campaign can benefit from exploiting Twitter, but Twitter savoir faire is a must for success.
Copywriting Nuts And Bolts | Articles MD
Sunday, January 17th, 2010Copywriting Nuts And Bolts
Writing interesting copy isn’t all that tricky. There are simple and solid principles upon which you can build a good base of knowledge about copywriting, which you can then fancy up with your wit, charm, and humor. Let’s discuss some of these nuts and bolts of the business.Copy needs personality. You may be writing for business instead of pleasure, per se, but the info you need to get out into the world still has to be attractive. For example, you can say, “It’s been said that cats can be great pets.” But that’s passive and boring. Instead try, “Cats make wonderful companions.” In the same way, go with a tone that matches the product or service you’re trying to sell. Kids, for example, need simpler vocabulary and would like a sentence such as, “Kittens love to play with feathers other soft goodies. With you by their side, they may even curl up a nap in your lap!” An adult, on the other hand require more forward language, like, “Cats thrive on spending time with their owners, be it a cuddle on the couch or a game of hide and seek.”
Copywriting needs Story. Maybe it doesn’t need it in a traditional sense, like plot, but it’s still there, if it’s good copywriting. This means that your copywriting should be specific about what you’re trying to sell to make it enticing to your readers. Let’s continue with our bunny example. Blas writing such as “Do you think it would be fun to own a bunny? Check out ours,” does nothing to make the reader want to buy it. A better choice would be, “Do you love bunny noses and bunny feet? Hop on over here to meet Lenny. This spotted Lop has ears that will perk right up at an owner who is willing to share a lot of carrots, a little affection, and a nice warm home.” In this version the reader gets a sense for who Lenny is and what they’re missing out on if they don’t go snap him up. The more you engage your reader and tug at them to act, the better your copywriting will be.
Pressure is a good thing. Good copywriting (mostly for sales purposes) calls the reader to action. I’m sure you’re familiar with ads that use phrases like, “Hurry! Limited Time Offer, ” and “Call Now. Supplies Won’t Last.” Sellers want a buyer to feel the urgency of needing to act and needing it now. A great copywriter will create a sense of exigency without it being obvious as in the above examples. Continuing with our puppy example, a mediocre call to action would be, “These puppies will sell fast!” A better action phrase would be, “Only 2 puppies are still available.”
Another aspect of effective copywriting is offering proof. This is sometimes called “social proof.” When 4 out of 5 doctors agree that a Medex is the best drug on the market, you know the copywriter is using this strategy. It makes the reader feel secure in their purchase. The general public wants an authority to tell them a product is good, and safe, when they have limited knowledge of it themselves. Another version of this is the testimonial. Readers recognize themselves in these ads and relate the product success they see to themselves. There’s a sense of trust there. For the copywriter, it will be most effective to, again, include specifics like where the person lives, and the person’s name if possible. This way, the connection is deep.
Now you know the nuts and bolts of creative copywriting. Use them as suggested and you’ll be off to a great competitive start in the copywriting business. However, take the ideas and improve on them, and you’ll be ahead of the game. Make your writing unique, work on it until it’s effect gets noticed, even groundbreaking. Quality writing will make quantities of sales.
Chris Kincaid is a twenty year marketing professional and writes extensively on business including local topics such as graphic design in Michigan and Ann Arbor web design.
Article Source: http://www.a.mooladays.com/advertising/copywriting-nuts-and-bolts
